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| Introduction |
| The Chinese Keyword service is, in essence, a Paid
For Inclusion service that supports a useful, and more human-friendly
natural language Internet navigation and search function. Chinese
Internet users face a challenge not faced by many English and Roman
alphabet language users: the ASCII character based Domain Name
navigation system is non-intuitive and difficult to use. Businesses
in China trying to establish an on-line presence are also faced
with a fundamental problem, which is that their established real world names
and brand identity is lost on the Web. Chinese Keyword service enables
Internet users in China to navigate the web and search for relevant
on-line information by using real world identities and familiar
names, rather than having to remember cumbersome domain names/URLs.
Through the service, a simple and direct link between an entity's
real world identity is established with its corresponding URL or
domain name identifier. As a result, businesses can extend their
existing real world brand identities directly on-line by making
it easy for their customers to find them on the Web using familiar
names and real world identities.
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| Chinese Navigation Standards |
After over four years of market and technology development, 3721 Chinese Keyword is one of the most widely used service on the Internet in China,
· Daily Chinese Keyword usage exceeded 50,000,000
· Over 90% of the Internet users in China navigate online through our Chinese Keyword service either from our client-software enabled browser or from our collaboration with major leading portal sites, search engines, and ISP portals in China.
· More than 450,000 enterprises
have registered our Chinese Keyword, including many famous local
and global companies;
· Support major browsers such as IE, Netscape, Opera etc.
· Become the most widely used Keyword service in the world as well as a new Internet Chinese navigation standards.
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