|
Q: How would you describe your
business?
Q: What is Chinese Keyword (CKW) service and how does
it work?
Q: How does China's Internet keyword market
differ from other markets such as the US?
Q: What are your product offerings?
Q: What technology platform do you use? And how does
your technology compare to the international industry standard?
Q: Who are your business partners?
Q: Where does the name 3721 come from?
Q: Where is your headquarters and how many employees
do you have?
Q: Can you give an overview of China's Internet market?
Q: What is your vision? |
|
| Q: How would you describe
your business? |
3721, a keyword navigation and search service company,
is the leading Chinese Keyword （CKW）registration services provider.
The service reaches over 90% of Chinese Internet users through
a combination of 3721 software platform and 3721's partnership
with IE browser. More than 450,000 Chinese companies have already
registered for the Chinese Keyword Service.
A few key statistics about 3721:
· Serve over 50,000,000 keyword queries everyday
· Reach over 90% of Chinese Internet users
· Have developed over 450,000 business customers
· 3721's keyword directory search is also supported by major portal
sites such as
Yahoo, Sina, Sohu, Tom, China.com, and all major local ISP portals
throughout China.
|
| Back to top ↑
|
|
| Q: What is Chinese
Keyword (CKW) service and how does it work? |
CKW
service enables Internet users to navigate the web and search
for relevant online information using real world names and familiar
identities in their native language, rather than having to remember
Roman alphabet based domain names/ URLs. There is a strong demand
for such a service in China.
CKW service is developed on top of the existing domain name/URL
infrastructure and is available through widely distributed client-software
or Microsoft IE browsers, as well as on leading portal sites,
search engines, and ISP portals in China.
There are two main groups of people benefiting from 3721's CKW service in China:
1. Chinese Internet users – they can enjoy a more user-friendly
Internet navigation and search interface all in Chinese.
2. Chinese businesses – they are able to leverage the Internet more efficiently by enabling their potential customers to find them easily on the web using real world familiar names and identities。
|
| Back to top ↑
|
|
| Q: How does China's
Internet keyword market differ from other markets such as the US? |
Unlike Roman alphabet language countries like the
US, the Internet can be a barrier for Chinese Internet users.
In the west, Internet navigation is relatively intuitive – for
example Stanford University's website is www.standford.edu
- using real world names plus a little guess, one can often find what you need.
However, in non-Roman alphabet language countries like China,
Internet navigation is not simple and there is often a large discrepancy
between familiar names and identities in the real world and URL.
Thus comes the strong need for localization of the Internet in
Asian countries, especially China and Japan. 3721 has developed
an innovative business model that meets this growing demand.
|
| Back to top ↑
|
|
| Q: What are your
product offerings? |
There are two aspects to 3721's product offerings:
1. 3721 provides keyword search and navigation function free to
Chinese Internet users.3721's technology reaches over 90% of Chinese Internet users, enabling them to directly navigate to a website when users type in a “unique name” into the browser address bar,
or to generate search results the names they query is not unique.
2. 3721 charges an lannual subscription fee from businesses for supporting the
linking service between their real world name and their online URL. 3721 has established a very broad customer base, including multi-national corporations based in China, big local companies & small and medium enterprises.
|
| Back to top ↑
|
|
| Q: What technology
platform do you use? And how does your technology compare to the
international industry standard? |
| Since its initial launch four years ago, 3721's technology
enjoys one of the largest user bases of its kind internationally,
due to its rewarding functions and technical reliability, as well
as the huge number of Internet users in China.3721's software was a finalist for the Killer Application of the Year award at Internet World Asia 2000.
3721's keyword search technology is based on proprietary,high performance data indexing and retrieving algorithm, successfully serving one
of the largest search traffic in the world today. The technology
has also been commercially licensed to many leading e-commerce
sites in China.
|
| Back to top ↑
|
|
| Q: Who are your
business partners? |
3721 enjoys strong partnership relationships with many
of the leading foreign and local telecom, IT and Internet companies,
such as Yahoo!, MSN, VeriSign, Sina, Sohu, Tom.com, and many local
ISPs.
|
| Back to top ↑
|
|
| Q: Where does
the name 3721 come from? |
The founders believed that 3721 was an appropriate
name for the company, as 3721 is a Chinese saying that means “No matter 3 by 7 is 21, Just
do it.” The name is also suitable since it is a number, therefore
the company's website URL is the same in English and Chinese – which
is in line with 3721's philosophy of making the Internet simple
for users.
|
| Back to top ↑
|
|
| Q: Where is your
headquarters and how many employees do you have? |
The company is headquartered in Beijing China, and
currently has around 150 employees.
|
| Back to top ↑
|
|
| Q: Can you give
an overview of China's Internet market? |
| As of June 2003, China had 68 million
Internet users, second only to the United States. That number is
expected to grow to 300 million by 2007 when Chinese will be the
number one Internet language.
Chinese Keyword service usage has experienced tremendous growth
in the past three years and now 3721 supports over 30 million
keyword queries everyday.
|
| Back to top ↑
|
|
| Q: What is your
vision? |
3721 is dedicated to promoting truly human-friendly Internet navigation and search service for the Chinese Internet users, and to helping Chinese businesses to leverage Internet more efficiently, thus bridging businesses and their prospective customers to interface more easily with each other on the Web. Going forwards, 3721 will continue its focus on keyword related service development and strive to provide more localized human-friendly Internet navigation and search services for Internet users and businesses in China.
|
| Back to top ↑
|
| |
